AI Insights · Timothy · March 2025
Top Drawing & Coloring Apps in the US: Q1 2025 Performance
Explore the performance trends of the top drawing and coloring apps in the US during Q1 2025, highlighting downloads, revenue, and active user metrics from Sensor Tower's data.
In the first quarter of 2025, the drawing and coloring app category in the United States saw notable activity across the top five applications on a unified platform. According to Sensor Tower's data, these apps showcased diverse trends in downloads, revenue, and active user engagement.
Color Pop AI - Coloring Book from MWM experienced a dynamic quarter. Weekly revenue remained strong, peaking at approximately $204K towards the beginning of the quarter and maintaining a steady range thereafter. Downloads reached a high of 234K initially, before settling to around 101K by the end of March. The app's active user base showed resilience, growing from 310K to over 350K.
Color by Number：Coloring Games by Wildlife Studios demonstrated a consistent revenue stream, starting at $104K and fluctuating slightly, closing at around $100K. Downloads saw a decline from an initial 137K to about 74K, while active users decreased from 716K to 353K over the quarter.
Coloring Games for Kids 2-6! from IDZ Digital Private Limited showed a gradual decline in downloads, starting from 60K and dropping to 27K. Revenue exhibited minor fluctuations, ending the quarter at around $72K. Active users remained relatively stable, with slight decreases from 312K to 274K.
Adult Coloring Book - Pigment had a modest revenue performance, beginning at $91K and tapering to $63K. Downloads decreased from 68K to 27K, while active users experienced a decline from 96K to 62K.
Disney Coloring World from StoryToys Limited saw revenue decline from $85K to $59K by the end of March. Downloads diminished from 55K to 23K, and active users decreased from 76K to 50K.
These insights from Sensor Tower illustrate the varied performance trends within the drawing and coloring app category in the United States during Q1 2025. For more detailed analytics, visit Sensor Tower's platform.
